What You Can Learn From a Giant Lobster
“Do you.” “Be the best you can be.” “Own it!” These aren’t axioms from a Crossfit gym, but marketing lessons from Shediac, New Brunswick’s economic development team. Shediac is a small coastal town of...
View ArticleUsing Emoji in Communications
Before decrying the Emoji as a fad, think about this: ‘LOL’ has been used in writing since the 1980s and even baby boomers actively text with emoticons. Learn how to use Emoji in your communications.
View ArticleEditorial Writing Is More Powerful Than Ever
Word choice matters and because of social media, they matter more than ever. Even a single story, editorial, or blog can help affect change in days rather than traditional regulatory paths that can...
View Article3 Lessons From the A-Team in Crisis Communication Planning
At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out. The plans, however, always feature a constant set of characters. They have defined roles and...
View ArticlePressure Tactics: 5 Communications Lessons From City Hall
This is the third installment of the Pressure Tactics series where we share lessons communicators can learn by how governmental organizations persuade the public. Public consultations are an invitation...
View Article6 Shocking Facts About the Pan Am Games
Some have argued recently that Toronto’s Pan Am Games have been a marketing disaster. While tickets sales may be been slow, an event’s success can be more about the marketing and branding it provides....
View ArticleHow To Build Relationships With Journalists On Social
Grabbing the attention of journalists on social media can be a challenge and today it is more important than ever. After conducting a survey of more than 3,000 journalists from around the world, we...
View ArticleRogers Cup Social Media Guide
Rogers Cup is Canada’s premier tennis event attracting hundreds of thousands of fans to events in Toronto and Montreal as well as millions watching from home. We used our social software to track the...
View Article6 Amazing Facts About #OSHEAGA2015
Montreal’s Osheaga music and arts festival is one of Canada’s most popular outdoor music events with over 135,000 attendees visiting Parc Jean-Drapeau between July 31 and August 2. This year was the...
View ArticleHow Politics Redefined the Vaccine Debate
It seems that no topic, however far afield from their area of expertise, is off-limits for U.S. presidential candidates. Running for president seems similar to preparing for a game show. It involves...
View ArticleFind Out Who Won the #MacDebate on Social Media
Maclean’s National Leaders Debate last night gave the four major party leaders —Prime Minister Stephen Harper, Liberal Leader Justin Trudeau, New Democratic Party Leader Thomas Mulcair and Green...
View Article3 Keys to a Perfect Holiday PR Pitch
We know it is early and no one wants to think about holiday shopping but in PR we have to. Now is the time to pitch magazines and editors to get your products in holiday gift guides. We spoke with two...
View Article5 Political Podcasts to Follow This Election
Following politics in Canada could be a full time job and thankfully for some it is. This is turning out to be one of the most exciting election seasons in recent memory with the Mike Duffy fraud and...
View ArticleElection at a glance: Trudeau gains 7,974 followers
With the first Canadian election debate behind her Green Party Leader Elizabeth May's social media mentions have dropped considerably. Meanwhile commentary on the Mike Duffy Senate expenses trial and...
View ArticleLive Streaming Best Practices
Meerkat and Periscope have had over 1.5 million live streams since their launch in March. Video streaming is growing fast, and all types of brands are using this new medium to engage with their...
View ArticleHow To Pitch Perfect This Holidays
Magazine editors don’t need a gift bag or an elaborately-designed PDF of your product pitch, says Tara Losinski, Assistant Managing Editor, Zoomer; they need images, product details and a unique story.
View ArticleCould New Regulations for Video Blogs Come to Canada?
Disclosure rules are coming to Canadian bloggers and vloggers one day or another. Another step down that path occurred this week with new regulations out of the United Kingdom.
View ArticleElection At-A-Glance: Harper Under Fire
For the second week in a row Prime Minister Stephen Harper and the Conservative Party of Canada are the most talked about party and leader on social media, but not in a good way. As we saw from our...
View ArticleHow to Distribute & Promote Your Podcast
Podcasting has slowly but steadily become more popular. Five years ago, podcasts had approximately 25 million unique monthly listeners. Now, that number soars above 75 million. What others once...
View ArticleMedia Relations 101: Releasing a Study
Surveys are powerful tools for engaging with the media. Great data can support, or refute, preconceptions that stir controversy and garner attention meanwhile more lighthearted seasonal trends pieces...
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